Chameleon Consultancy & Training

Chameleon Consultancy & Training

Income generation and marketing for schools.

At Chameleon Consultancy & Training, we are committed to helping educational institutions flourish through expert income generation and marketing strategies. With more than two decades of experience in the education sector, our team deeply understands what it takes to drive successful fundraising and marketing initiatives for schools.

Income Generation for Schools
Our sustainable approach to income generation has secured over £7 million of new funds for schools, from grants and donations to business sponsorship and more effective facility hire. Our hugely popular Road Map takes you, step by step, through successfully funding your school projects.
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Marketing and Communications for Schools
Specialist support for recruitment, branding, admissions and reputation management.
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Masterclass Training Consultancy Courses
Interactive and practical masterclasses available in full day, half day or online formats. Bespoke, tailored sessions to suit MATs or Academies also available.
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What our Schools say about us

Training was fresh and expertly delivered!
“Having worked in communications for 3 years, I found Justin on school fundraising and charitable communications both fresh and expertly delivered. I found myself armed and ready to tackle my school's projects immediately, thanks to the Justin, resources and case studies that directly related to the challenges we face.
Justin was so friendly and helpful. I was able to ask as many questions as I needed and am still able to contact him now for help and advice!"
Kathryn Jackman,
Community Engagement Lead, Maritime Academy Trust, London
Relevant, accessible – and fun!
“Thank you for making marketing so relevant, accessible – and fun! You are always such a knowledgeable, generous, and engaging colleague. The ultimate school marketing myth buster!”
Nickii Messer,
Business Management Consultant and Speaker
Guidance and expertise has been invaluable
“Over the last year we’ve worked closely with Justin to increase our capacity and capability for income generation and also to develop our own in-house bid writing skills. We’re absolutely delighted to have secured two grants totalling over £1.4m in recent months, which will be used to develop the infrastructure of the College. Justin’s guidance and expertise has been invaluable.”
Stephanie Wiles,
Director of Finance and Estates, Esher College, Surrey

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FundEd - Fundraising toolkit for schools

Chameleon Consultancy & Training are delighted to work closely with FundEd, offering schools discounted access to their extensive grants database and subscription to FundEd and PTA+ magazines. Subscription to FundEd will provide your school with a host of resources and support when developing your income generation strategy. Subscribe to FundEd and benefit from an annual subscription fee of just £30 + VAT! Enter code FCH20 when prompted on the sign up form.

About Chameleon.

Justin Smith, the founder of Chameleon Consultancy & Training, brings a wealth of knowledge from his extensive background in business development and marketing within the private sector. Transitioning into education over 20 years ago, Justin has played pivotal roles in the advancement of several prominent secondary schools across Suffolk and Norfolk.

In 2017, fueled by a passion for education and a vision for innovation, Justin established Chameleon Consultancy & Training. This venture focuses on providing specialised services in marketing, income generation, and bid writing, exclusively tailored for the education sector. Through his expert leadership, Justin has secured over £7 million in school funding through grants, trust funds, corporate sponsorships, and philanthropic efforts.

Our services at Chameleon are diverse and designed to meet the needs of educational leaders across the board. From independent primary schools to large multi-academy trusts, we offer a range of solutions that include transformative services and enlightening masterclasses, all aimed at empowering school leaders nationwide.

Justin's dedication to excellence in the education sector is evident through his numerous accolades. His achievements include winning the Guardian/ISBL School Marketing Award in 2015, becoming an ISBL Fellow in 2017, and maintaining an active membership with the Institute of Fundraising. He also plays a significant role in the educational community as a committee member of the Association of Business Management in Norfolk Schools (ABMNS) and as an assessor for the Best Practice Network, evaluating school leaders working towards the ILM Level 4 Diploma in School Business Management since 2020.

At Chameleon Consultancy & Training, we are more than just consultants; we are partners in your educational journey, committed to nurturing growth and enhancing capabilities within the realm of education.


To read more check out our About page