Masterclass

Income Generation for Schools Masterclass

The full-day income generation masterclass for schools: a practical, interactive day that maps every income stream available to your school — grants, sponsorship, lettings, crowdfunding, Gift Aid and more — and starts your school's own income plan before you leave.

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Justin Smith delivering the Income Generation for Schools Masterclass to school leaders

At a glance

  • Format: full training day in person, or three live online modules.
  • Price: £950 + VAT for an individual school (minimum two delegates) — ISBL members save 15%.
  • Included: full resource pack and templates, plus a year's FundEd subscription for delegates.
  • Level: no fundraising experience assumed — built for SBMs, SBLs, heads and office teams.
The Course

About This Masterclass

Most schools fundraise; few generate income. The difference is a strategy — knowing every stream available, which ones fit your school, and how to build a pipeline that doesn't collapse when one person is off sick. That's what this masterclass builds, using the same approach behind Justin's consultancy work and the schools that went on to secure six-figure results.

The day is honest about school reality: you'll work on your school's numbers and opportunities, not hypotheticals — and leave with a funder shortlist, an income-stream priority list and a 90-day action plan already drafted.

Outcomes

What You'll Learn

The Income Landscape

Every stream mapped — grants, trusts, sponsorship, lettings, crowdfunding, Gift Aid, commercial — and how to judge which fit your school.

Finding the Money

Practical funder research: the 5,000+ UK funders, the databases worth using, and building a realistic bid calendar.

Sponsorship That Works

How to approach local and corporate sponsors, what to offer, and how to keep them year after year.

Lettings & Facilities

Turning halls, pitches and spaces into dependable income where the demand is there — pricing, systems and the pitfalls to avoid.

Your Income Plan

The day ends with your school's own draft plan: priorities, owners and the first 90 days.

The Experience

Built for the Monday After

Interactive, professional but informal — and ruthlessly practical. You work on your own school's situation throughout, numbers stay small enough for every delegate to be heard, and every exercise produces something you'll actually use: shortlists, plans, drafts. The resource pack and templates go home with you.

School life is relentless, so the day is designed to survive it: clear next steps, realistic timelines, and materials your team can pick up without having attended. That's the difference between a course you enjoyed and a course that changed something.

Practicalities

Formats, Booking & Delivery

Public Masterclass

Join delegates from other schools at a scheduled venue day — the cross-school perspective is half the value. Book your place.

In-School / Trust Delivery

The same masterclass delivered at your school or trust, tailored to your context — often the best per-head value for teams. Request a quote.

Live Online

Delivered as interactive online sessions when travel doesn't work — full participation, same materials.

What's Included

Resource pack, reusable templates, a year's FundEd subscription — and the 15% ISBL member discount applies. See also the full training hub.

Delegate Outcomes

What Past Delegates Say

£200k+
Burscough Village Primary

"As it stands today, I have secured over £200,000 in additional income for this academic year" — SBM, after this training.

"A day filled with new ideas"
Heart Academies Trust

"Both the theory of fundraising and practical applications tailored very much to our schools and our Trust." — Paul Edmond, CFO

"Armed and ready"
Maritime Academy Trust

"I found myself armed and ready to tackle my school's projects immediately." — Kathryn Jackman

Outcomes vary by school and effort applied — no funding results are guaranteed.

FAQ

Masterclass FAQs

Who should attend?

School business managers and SBLs first, plus heads, deputies, office teams, MAT central staff and active governors or PTA leads. No prior experience is assumed.

How do I book?

Use the booking form for scheduled dates, or contact Justin for in-school and trust delivery. ISBL members: mention your membership for the 15% discount.

Can several staff attend together?

Encouraged — skills embed faster in pairs, and shared attendance is how schools turn a course into a working plan. For whole teams, in-school delivery usually costs less per head.

What happens after the day?

You leave with the materials and an action plan; many schools book a term-later follow-up call, and some grow into ongoing consultancy. Neither is required — the day stands alone.

Is it recognised CPD?

Content is ISBL Professional Standards-aligned (Tiers 1 and 2) and delegates receive attendance confirmation for CPD records. Justin is an ISBL Fellow and assessor for the profession's qualifications.

Ready to Book?

Numbers are kept small so every delegate gets heard. Book a scheduled date, or ask about bringing the masterclass to your school or trust.

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