Marketing Your School Masterclass
The Marketing Your School Masterclass: a practical day on brand, story, admissions and communications — how your school gets found, trusted and chosen. Built from real school marketing that worked, taught by a private-sector marketer who became a school business leader.
At a glance
- Format: full day or half day in person, or live online — contact for pricing.
- ISBL members save 15%; delegates receive a year's FundEd subscription.
- Included: marketing plan template, communications calendar and audit checklists.
- Level: no marketing background needed — built for the person who's just been handed the job.
About This Masterclass
Money follows pupils — which makes marketing a financial skill now, not a cosmetic one. This masterclass covers the full toolkit: finding your school's genuine story, making the website and prospectus tell it, fixing the leaks in your admissions journey, and building a communications rhythm the office can actually sustain.
It's the training version of Justin's marketing consultancy: the same frameworks, taught so your team can run them — including the five-pillar self-audit schools use to find where next term's effort belongs.
What You'll Learn
Your School's Story
Finding the genuine USP and putting it into words parents repeat at the school gate.
Website & Digital
The judgements parents make in ten seconds online — and the fixes that don't need a developer.
Admissions That Convert
Open days, tours and follow-up: where families drop out and how to keep them.
Communications Rhythm
A sustainable calendar — newsletters, social and the prospectus — sized for a real office.
Reputation
The school-gate story, reviews and the difficult weeks — managing reputation before it manages you.
Built for the Monday After
Interactive, professional but informal — and ruthlessly practical. You work on your own school's situation throughout, numbers stay small enough for every delegate to be heard, and every exercise produces something you'll actually use: shortlists, plans, drafts. The resource pack and templates go home with you.
School life is relentless, so the day is designed to survive it: clear next steps, realistic timelines, and materials your team can pick up without having attended. That's the difference between a course you enjoyed and a course that changed something.
Formats, Booking & Delivery
Public Masterclass
Join delegates from other schools at a scheduled venue day — the cross-school perspective is half the value. Book your place.
In-School / Trust Delivery
The same masterclass delivered at your school or trust, tailored to your context — often the best per-head value for teams. Request a quote.
Live Online
Delivered as interactive online sessions when travel doesn't work — full participation, same materials.
What's Included
Resource pack, reusable templates, a year's FundEd subscription — and the 15% ISBL member discount applies. See also the full training hub.
What Past Delegates Say
Justin at Chameleon Consultancy has provided a fantastic service for our school. He has brought together the ideas and designs from our children, families and school community to create an inspiring logo and slogan that fits us just perfectly. He has been generous with his knowledge and expertise in branding and marketing and really helped us to shape the identity of our school. We are thrilled with the final result.
Deena Frost
"Consistently rated as the best trainer / presenter they have used." — Richard Manville, MD
Marketing, communications and income work across the sector since 2017.
Outcomes vary by school and effort applied — no funding results are guaranteed.
Masterclass FAQs
Who should attend?
School business managers and SBLs first, plus heads, deputies, office teams, MAT central staff and active governors or PTA leads. No prior experience is assumed.
How do I book?
Use the booking form for scheduled dates, or contact Justin for in-school and trust delivery. ISBL members: mention your membership for the 15% discount.
Can several staff attend together?
Encouraged — skills embed faster in pairs, and shared attendance is how schools turn a course into a working plan. For whole teams, in-school delivery usually costs less per head.
What happens after the day?
You leave with the materials and an action plan; many schools book a term-later follow-up call, and some grow into ongoing consultancy. Neither is required — the day stands alone.
Is it recognised CPD?
Content is ISBL Professional Standards-aligned (Tiers 1 and 2) and delegates receive attendance confirmation for CPD records. Justin is an ISBL Fellow and assessor for the profession's qualifications.
Ready to Book?
Places are limited so every delegate gets heard. Book a scheduled date, or ask about bringing the masterclass to your school or trust.