As an educational institution, your main goal is to provide high-quality education to your students. However, to do so, you need to attract students in the first place. That's where marketing comes in. By implementing effective marketing strategies, you can increase your school's visibility and attract more students. In this post, we'll discuss some proven marketing strategies for schools to boost admissions.
1. Establish a strong online presence:
In today's digital age, having a strong online presence is critical for attracting new families to your school. Your website should be visually appealing, easy to navigate, and provide comprehensive information about your school. It is also important to have active social media accounts that engage with your community, highlight your school's activities, and keep parents and students informed. When creating online content, be sure to optimise it with relevant keywords, to increase visibility in search engines. If this is something you’re not familiar with, a marketing expert such as Chameleon Consultancy can be of help here.
2. Leverage word-of-mouth:
Word-of-mouth marketing is one of the most effective ways to attract new admissions. Encourage current parents and students to share positive experiences with their friends and family. This is a great way to incentivise your current community to spread the word about your school.
3. Host open days:
Hosting open days can give prospective families a firsthand look at your school's facilities and offering. Be sure to provide many opportunities for visitors to ask questions and interact with students and staff. Use this opportunity to showcase your school's unique value proposition, such as personalised learning or a diverse student body.
4. Create informative content:
Creating content that highlights your school's unique features, achievements, and student outcomes can be a powerful marketing tool. Blogs, e-books, and other informative materials can help demonstrate your school's expertise and provide valuable information to prospective families. This type of content can also improve your school's visibility on search engines, increasing your visibility to potential students.
5. Use targeted advertising:
Targeted social media and online advertising can be an effective way to reach prospective families in your local area. Consider using Facebook or Google ads to target families who live within a certain radius of your school, or who have shown an interest in education-related content. When creating ads, be sure to use relevant keywords like to reach the right audience.
Paid advertising can be costly if done incorrectly, so if you’re not familiar with this form of marketing, an expert in this field like Chameleon Consultancy can be essential.
6. Participate in community events:
Participating in local events and fairs is a fantastic way to connect with families in your community. Set up a booth or table to display your school's curriculum and activities and be sure to engage with visitors and answer any questions they may have. This is a great way to show your school's involvement in the community and build relationships with potential students and their families.
7. Engage with alumni:
Alumni can be powerful advocates for your school and can help refer new families to your school. Stay connected with your school's alumni through newsletters, alumni events, or social media groups, and encourage them to share their positive experiences with others. You can also highlight alumni success stories in your marketing materials to showcase the value of your education and build trust with potential students and their families.
8. Focus on student outcomes:
Highlighting the academic achievements and success stories of your students can help to build your school's reputation and demonstrate the value of your education offer. Be sure to display student accomplishments through newsletters, social media, and other marketing materials.
9. Personalise your communications:
Personalised emails, phone calls, and other communications can help build relationships with prospective families. Use their names, ask about their interests, and tailor your messaging to their specific needs and concerns. This can help demonstrate your interest in each family and create a positive first impression.
Remember, a successful admissions strategy requires consistent effort and attention to detail. By implementing these proven strategies, your school can attract and retain more families, and achieve greater success.
If you require specialist help marketing your school, Chameleon Consulting and Training are an award winning business with a proven track record. We provide tailored training and marketing services for your school with a focus on results.
Contact Chameleon Consultancy today on 07877883023 or visit https://chameleon-training.co.uk/contact to get in touch.