We are thrilled to announce the launch of our new online course, "Marketing Essentials for Schools," in collaboration with Education Conferences UK! This comprehensive course is designed to equip school staff with the essential skills and knowledge to develop and implement effective marketing strategies.
Why is School Marketing Essential?
Marketing plays a crucial role in the success of any school. In today's competitive environment, schools face unique challenges in attracting and retaining students and engaging with their communities. Falling student numbers can lead to reduced funding and increased competition, making effective marketing more important than ever.
However, the benefits of school marketing extend far beyond simply increasing student numbers. Effective marketing helps in:
- Establishing a clear identity and ensuring consistent communication.
- Easing staff recruitment by clearly articulating the school's value proposition.
- Attracting families by promoting the school's unique features and values.
- Enhancing fundraising efforts by engaging donors, sponsors, and funding bodies.
What Does the Course Offer?
The "Marketing Essentials for Schools" course is designed to support both new and current school staff involved in marketing, communications, and income generation[cite: 9]. The course encourages learners to actively engage with the material through a Parallel Workbook and editable templates.
Key Learning Outcomes
Upon completion of the course, participants will be able to:
- Present a strong business case for marketing and develop a costed marketing plan.
- Identify and effectively promote their school's key strengths.
- Recognize and communicate effectively with key stakeholder groups.
- Embed a positive marketing culture within their school.
- Understand how to use video, websites, and social media to support their messaging.
- Manage their school's reputation, including handling media relations and crisis management.
Course Modules
The course comprises 6 in-depth modules, requiring approximately 4 hours of self-study time:
Module 1: Why Marketing Matters - Understanding the Business Case
This module focuses on understanding the challenges facing schools, building a case for marketing support, and navigating legal obligations.
Module 2: What We Stand For - Brand Identity, Values, and Key Messages
Participants will learn to define their school's brand identity, conduct brand mapping exercises, and understand the relationship between individual school and Multi-Academy Trust (MAT) level branding.
Module 3: Communicating Effectively with Stakeholder Groups
This module covers identifying stakeholder groups, understanding their needs, mapping school communications, and utilising focus groups and surveys for valuable insights.
Module 4: The Marketing Mix
Participants will explore a wide range of marketing activities, both online and offline, and learn to select the best approach for different scenarios.
Module 5: Income Generation - Motivating Donors and How Marketing Helps
This module focuses on diverse and creative ways schools can generate income, from crowdfunding to sponsorships and grants.
Module 6: Tricky Challenges - Crisis Management and Dealing with the Media
Participants will learn to anticipate and mitigate risks to their school's reputation, understand media expectations, and develop effective crisis management plans.
Meet Your Facilitator: Justin Smith
The course is facilitated by Justin Smith, a Fellow of the Institute of School Business Leadership and an experienced consultant, coach, and trainer. With over 25 years of experience in education, including senior leadership roles and as Managing Director of Chameleon Consultancy & Training Ltd., Justin brings a wealth of knowledge in marketing, communications, income generation, and bid writing. He also serves as an assessor for both the Diploma of School Business Management program and the School Business Professional Apprenticeship.
How Does It Work?
- Book your place: Enrol in the course online.
- Receive login details: You'll receive an email with login details and a link to the online platform.
- Learn at your own pace: Work through the interactive modules at your convenience.
- Complete the course: Engage with the materials and activities.
- Get certified: Download your certificate of completion upon successfully finishing the course.
- Enjoy 12 months of access: Revisit the materials as often as you like within the 12-month access period.
Ready to Transform Your School's Marketing?
Don't miss this opportunity to enhance your school's marketing capabilities.
Book your place today at:
https://www.educationconferencesuk.co.uk/elearning/marketing-essentials-for-schools
For more information, visit:
https://chameleon-training.co.uk/courses/online-masterclasses/marketing-essentials-for-schools